Our Target Audience

We have already identified our target audience. However, we wanted to do more research into the age and gender we are addressing to ensure that we reach the audience we want.

We wanted to create a video that was more personal. Therefore, we decided to base the target audience around ourselves, older teenage girls. Depending on how serious our video becomes, we will decide whether to put an age limit on who watches our movie (it would not be acceptable for younger viewers to see suicidal and depressing scenes).

Reasons for our choice in age:

Particularly for 15 - 18 year old's,  teenage life can be extremely difficult due to hormones kicking in and pressures of school etc. We are this age ourselves. Therefore, it makes the video more manageable to create as we know what we would watch etc.

Reasons for our choice in Gender:

For us, going to a girls school has meant that we have had the chance to experience many different problems occur, especially for females. By creating a video that tries to attract the females attention, we hope to target even our own friends. We know many of the issues that can arise and therefore, can use and develop interesting ones of our own.

Relating to other target audiences:

Although we are going to try to relate to a specific target market, we hope to attract others through this. By attracting older generations, we can raise awareness of teenage depression. Many teenagers are judged to be 'typical' and 'moody'. However, we want to allow our audience to understand that a lot of the time, there are bigger problems for teenagers.